fresh & practical ideas for your journey to the summit
Design this right, and assimilating guests will happen automatically
I have learned something about entertaining in my home: people don't always sit where you want them to. But when I dragged 2 $17 chairs to the edge of the lawn, my guests started to bee-line for the best view in the house—the one they would consistently forfeit before.
That’s when I learned that the key to changing behavior is actually changing your environment—and I see 2 principles we need to keep in mind when it comes to the guests of our church.
How wine tasting is affecting liquor stores (& what it means for your church)
Really?! Wine tasting?
Yep. My wife and I love to go wine tasting, especially up the Central Coast of California not far from where we live. The best part? You don't have to buy a single bottle. This is how a lot of people select and enjoy wine today. It's also how many people select and enjoy churches.
The 2nd mistake many churches make when assimilating guests
Have you ever taken a "free" vacation to a time share resort? You go because you feel the need for a break, have the need for a deal, and are willing to pay the price which is sitting through a presentation and a pitch for a few hours-one that could result in your buying-in to the "resort lifestyle". If you are like me, you have been willing to pay that price as long as they a willing to hear a "No" at they end of it.
Despite our aversion to this experience, this is unintentionally how we treat guests when they want to become part of our church.
One simple change to unleash of geography for your guests
This idea is based on our biggest assimilation learning from 2015. This idea...
📈 Almost doubled the amount of connection cards we received from guests.
🐣 Lowered the average age of those who attend our First Step events by 20+ years.
🎉 Began lowering the average age of those who signed up to volunteer by about the same.
🚀 Helped increased the attendance of our 7 week First Step Experience by 38% this Winter.
I am embarrassed to tell you what it is because it is so painfully obvious and we missed it for the first 2.5 years at our new facility.
Ready to speed up your progress?
Is it time for you to take building (or rebuilding) your Assimilation System seriously with the CTA Video Course (especially before your next big weekend)?
Do you need one-on-one help with one of our results-driven coaching packages? (we’ll join you in the weeds and do the work with you)
Or are you ready for total staff-wide alignment — the fastest move you can make toward strong walls and open gates? Then Base Camp is for you.
What about a full audit of the walls and gates that you are (or maybe aren’t) presenting to your guests every Sunday with a Secret Sunday Guest Review?